About Us

Made by a Firefighter. Built for the Overworked.

Wake Up Sticks started with one tired firefighter and a need for something better.
What began as a small batch of all-natural, energizing under-eye balm turned into a lineup built for those who keep going when everyone else is sleeping.

Whether you’re a nurse powering through a double, a medic resetting between shifts, or just someone who runs on more purpose than sleep—we made this for you.

Real ingredients. Handmade in America. No BS.

Why it works?

Wake Up Sticks work by triggering your brain’s natural alertness systems through a fast-acting combo of cooling sensation, scent stimulation, and gentle caffeine absorption. The menthol and peppermint instantly create a refreshing tingle that causes you to blink more—something studies show can increase brain activity and focus. Meanwhile, the essential oils and natural caffeine give your body a subtle, sustained lift without the crash. One swipe under the eyes is all it takes to reset your senses and help you power through your day.

Allergy Information

We care about your skin, your health, and your peace of mind. Below you’ll find a complete breakdown of ingredients, possible allergens, and safety guidelines for using our Wake Up Sticks and other balm products.

General Use Warnings

• For external use only.

• Avoid contact with eyes, broken skin, or mucous membranes.

• Do not ingest.

• Keep out of reach of children.

• If irritation, redness, or discomfort occurs, discontinue use immediately.

• If pregnant, nursing, or under medical supervision, consult your healthcare provider before use.

Ingredients (May Vary by Product Variant)

Each balm contains a base of:

• Beeswax

• Tallow (animal fat)

• Coconut oil

• Essential oils (see below)

• Menthol crystals (in energizing blends)

• Green coffee bean oil (in caffeinated blends)

• Caffeine powder (USP grade) (in high-energy blends)

• Vitamin E oil (in some variants)

Essential Oils Used in Our Products (By Variant)

• Wake Up Stick: Peppermint, Menthol

• Sunrise Stick: Peppermint, Sweet Orange, Lime

• Deep Breathe: Eucalyptus, Peppermint, Menthol

• Sleep Stick: Lavender, Chamomile, Bergamot (FCF), Cedarwood

Known or Possible Allergens: This product may cause allergic reactions in individuals with sensitivities to:

• Coconut products

• Beeswax or bee products

• Animal fats (tallow)

• Menthol

• Caffeine

• Essential oils (especially citrus, mint, florals)


We recommend performing a patch test before full use. Apply a small amount to a patch of skin and wait 24 hours. If irritation occurs, do not use.

How to use

One swipe. One breath. One shift at a time.

Wake Up Sticks are all-natural under-eye and pulse-point balms designed to give you fast relief and focus when you need it—and real calm when it’s time to rest.

⚙️ Step-by-Step Instructions:

1. Pop the Cap

Uncap your Wake Up Stick and take a deep breath—you’ll smell the natural oils immediately. That’s your first dose of clarity.

2. Apply the Balm

Gently swipe the stick under your eyes (below the lash line, never in the eyes), or rub onto:

  • Temples
  • Wrists / Pulse Points
  • Back of the neck or under the nose

The balm melts slightly on contact and absorbs quickly into the skin.

3. Breathe Deep & Let It Work

Each formula is packed with essential oils and functional ingredients to support what you need in the moment—whether that’s energy, clarity, or calm.

Wake Up Sticks

The Shift Kit

Every shift has its moment. This kit covers them all.

The Shift Kit is your full lineup of energizing and calming under-eye balms, handcrafted for people who live on little sleep and a whole lot of grit. Whether you’re clocking in, catching your breath, or crashing after a double—there’s a stick in here for you.

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Wake Up Sticks

Classic Peppermint

The original. The shift-saver.

This energizing under-eye balm is made to hit fast and refresh your face when coffee just won’t cut it. Packed with natural caffeine, crisp peppermint oil, and menthol crystals, Classic gives you that instant “wake up” feeling to keep you sharp and focused.

Formulated with a rich base of beeswax, tallow, and coconut oil, it glides on smooth, soothes tired skin, and leaves behind a cool, clean tingle. Perfect for early mornings, long shifts, or anytime you need a reset.

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Wake Up Sticks

Sunrise Stick

Rise, refresh, and refocus.

Sunrise Stick is your morning mood in a tube. Blended with bright citrus oils, cool peppermint, and a clean hit of natural caffeine, this energizing under-eye balm helps you shake off the fog and show up focused.

The scent is like sunshine in a stick—sweet orange, lime, and peppermint come together for a feel-good, fresh start. Whether you're heading into shift one or crawling out of nap two, Sunrise gets your mind right without the crash.

Crafted with beeswax, tallow, and coconut oil, it goes on smooth and stays put—all day long.

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Wake Up Sticks

Deep Breathe

Reset your mind. Cool your senses.

Deep Breathe is your on-the-go mental reset. Built with bold eucalyptus, icy peppermint, and a hit of menthol, this balm clears the fog and gives your brain a breather—whether you're mid-shift, post-gym, or just overwhelmed.

It’s like a deep inhale after a long day. The scent is clean and strong without being overpowering.
It opens up your headspace and helps you reset, refocus, and keep moving.

The all-natural base of tallow, beeswax, and coconut oil keeps your skin feeling smooth and your energy locked in.

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Wake Up Sticks

Sleep Stick

Wind down naturally.

Sleep Stick is a calming under-eye and pulse point balm designed to help you relax, release tension, and ease into sleep—without pills, melatonin, or next-day grogginess.

Blended with lavender, chamomile, bergamot, and cedarwood, this soothing formula helps quiet the noise and create a bedtime ritual your body will crave. The scent is soft, floral, and grounding—perfect for winding down after long shifts, stressful days, or late-night overthinking.

Crafted with tallow, beeswax, coconut oil, and vitamin E, it glides on smooth and nourishes your skin while you rest.

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